Vision, core values and business approach
Vision
We are committed to belong among the top service providers in sales, marketing and logistics in the Baltic countries.Through active participation in the free market competition we aim to enrich the variety of primary consumer products in Estonia, Latvia and Lithuania
We represent only products of the highest quality which we personally are happy to recommend to any consumer.
We engage only in those activities which we know the best. Constant learning and knowledge sharing with our clients and partners is part of our everyday life.
CORE VALUES
Openness
We appreciate open and transparent cooperation between all associated parties. Only openness creates trust.Mutual benefit
We believe that business has to be profitable to all parties at all times. Only win-win solutions lead to working results in the short and long run both. Business has to be profitable and appealing to all involved.Responsibility
While working across the borders we act in a centralized way and local manner! Our associates in each country have a large degree of independence in the daily management of the business. In return a high level of professionalism and reliability is expected. Although demanding towards ourselves we are always ready to support an associate in need.People
We regard our employees as the most valuable asset of the company. We invest continuously in their professional and personal well-being. We want to see our people enthusiastic, creative, efficient, result-oriented and satisfied. In return to a high degree of decision making freedom in the area of competence we expect proactivity and involvement in planning and directing one’s own activities as a daily task.BUSINESS APPROACH
Although a company of private ownership our responsible attitude is demonstrated far beyond the shareholders. We care about all of our employees, clients, partners, consumers, environment and the society at large.Currently we are present in four countries, employing nearly 700 people in the fields of sales, marketing and logistics mainly. We are dedicated to short and long run organic organisational growth in the existing and new fields and markets both.
Long term profitability is essential for us since only a solid financial capability and sustainability enables us to uphold our commitments in time.
ACCOUNTABILITY
The management of the group’s companies is accountable to 3 stakeholders:Shareholders
Protecting shareholder investments is our primary duty. We do our best to secure the highest possible returns on investment characteristic to the industry we operate in.